If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.
Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to
-- price and market your services
-- avoid traps and find alternative approaches
-- keep ahead of your clients
-- create a special "consultant's survival kit"
-- trade improvement for perfection
-- negotiate in difficult situations
-- measure your effectiveness
-- be yourself
You will also find straightforward advice on marketing your services, including how to
-- find clients
-- get needed exposure
-- set just-right fees
-- gain trust
The Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.
